About Us

Aquaphor began its development in the United States in 1924 within the research facilities of Beiersdorf Inc.. In that same year, the name was formally registered as a trademark by Herman A. Metz, who was leading the company at the time. Several years later, in 1929, the rights to the Aquaphor name were transferred to Duke Laboratories through a licensing agreement, allowing that company to manufacture and distribute the product within the United States.

The product made its first commercial appearance in 1936, initially targeting the medical field. It was distributed in large five-pound containers and supplied primarily to healthcare professionals such as doctors, pharmacists, and hospitals. During this early phase, it was recognized mainly for its protective qualities and its role in supporting skin recovery, making it a practical solution in clinical settings rather than a consumer-focused product.

Manufacturing was later disrupted during World War II, as industrial resources and production priorities shifted globally. Production did not resume until 1960, when Duke Laboratories reintroduced the product to the market. At that time, Aquaphor became available in more manageable sizes, including one-pound containers and smaller two-ounce tubes. Despite these changes, its use remained largely limited to professional environments, and it had not yet transitioned into mainstream consumer use.

A major turning point came in 1973, when Beiersdorf regained ownership of the Aquaphor trademark from Duke Laboratories. This reacquisition allowed the company to fully direct the brand’s future and expand its reach beyond medical institutions. Over time, this shift enabled Aquaphor to move gradually into broader markets and become more accessible to everyday users.

In 1982, the brand made a significant move toward retail consumers by introducing tube packaging designed for direct purchase. This marked the beginning of its transformation from a specialized medical product into a more widely available skincare option. Continued development followed, and in 1991, an enhanced formulation known as Advanced Therapy Healing Ointment was introduced. This updated version reinforced the product’s reputation for effectiveness and helped establish its presence in everyday skincare routines.

The early 2000s marked a period of expansion, with the introduction of new product categories aimed at meeting a wider range of needs. In 2003, additions such as Baby Healing Ointment and Gentle Wash extended the brand’s appeal to families and individuals with sensitive skin. A few years later, in 2006, the Gentle Wash & Shampoo variant was released, further diversifying the product lineup. Around this time, the brand also refreshed its packaging design, aligning its visual identity with modern consumer expectations.

By 2011, Aquaphor had expanded into lip care with the introduction of Lip Repair, developed to address dryness and provide protection for lips. The following year, a version with added sun protection, Lip Repair + Protect SPF 30, was introduced. During this period, the brand also broadened its international presence through Beiersdorf’s global network, making its products available in markets beyond the United States.

In 2014, the introduction of a compact Mini Jar provided a convenient, travel-friendly option for consumers who wanted portability without sacrificing effectiveness. Over the decades, Aquaphor has undergone a steady evolution, transitioning from its origins as a clinically focused ointment to a widely recognized name in skincare. Its history reflects an ongoing effort to adapt to changing consumer needs while maintaining a strong emphasis on skin protection, hydration, and recovery.